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PepsiCo’s Frito-Lay and Beverages Brands Team Up with NFL Icons and Legends to Celebrate Kickoff with “Unretirement” Campaign
Liz Unamo| 11 de septiembre de 2023
Campaña Pepsi Unretirement
To celebrate the start of the football season, PepsiCo’s Frito-Lay and Beverages brands are helping fans imagine a world where their favorite players come out of retirement with the debut of its 2023 NFL Kickoff campaign, “Unretirement.”The star-studded TV commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo’s newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks and PepsiCo beverages are served. After the first bite and sip, they instantly find themselves back out on the field to get one last taste of NFL glory … but things don’t quite go according to plan.”Our brands are synonymous with the gameday experience,” said Greg Lyons, chief marketing officer of PepsiCo Beverages North America. “Gameday is about enjoying friends, family and football – getting lost in the excitement and those moments when the pop of a can or the first crunch of a chip is heard. So, for the kickoff of the 2023 season, we’re amplifying that excitement even more by bringing together an iconic lineup of talent, snacks, and beverages that only PepsiCo can deliver.””The kickoff to football season fuels the anticipation fans experience when they’re about to see their favorite players on the field after months away,” said Brett O’Brien, chief marketing officer of Frito-Lay North America. “With this campaign, we’re taking that excitement one step further by playing into the trend of unretirement and bringing back players fans wouldn’t expect to see on the field again.”
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