U.S. HISPANIC
Olympusat revamps several of its Hispanic channels
Maribel Ramos-Weiner| 20 de junio de 2010
Fernanda Merodio, Director of Affiliate Sales & Marketing at Olympusat
(Maribel Ramos-Weiner). The Hispanic channels that make up Olympusat’s portfolio are introducing new features: TV Chile is now offering English subtitles in an attempt to reach a broader audience in the US; Sorpresa is in the process of modernizing its on-air look and its website; and Cine Mexicano is about to launch a new website and will also have a new on-air look and feel.Fernanda Merodio, Director of Affiliate Sales & Marketing at Olympusat, spoke to PRODU about the coming changes to their signal Momentum: “We are changing a lot of Momentum´s programming to show more history, biographies, etc. The channel, as of right now, is distributed in New York through Cablevision and has been also recently launched in Insight Communications as well as in NCTC´ smaller markets and we are working on being launched as well in the top Hispanic markets”.{Watch video interview with Fernanda Merodio from Olympusat;http://www.produ.com/produtv/popup.html?Noti=4298}
