U.S. HISPANIC
Tr3s: MTV, Música y Más Debuts New Campaign & Identity
Maribel Ramos-Weiner| 13 de julio de 2010
The marketing campaign includes a TV spot titled Supermercado created by California-based ad agency Casanova Pendrill
Tr3s: MTV, Música y Más, launched its new look and feel, which embraces the bilingual/bicultural lifestyle of the Latino audience in the U.S. The campaign labeled I Feel Tr3s, that brings to life the brands evolved identity, will run across all platforms thanks to the creative expertise of California-based ad agency Casanova Pendrill; the creative design shop Capacity, also based in Los Angeles, developed the networks new look and feel. The I Feel Tr3s campaign is deeply rooted in the networks consumer research, which indicates that the US Latino audience seeks a destination that resonates with their bilingual/bicultural identity and lifestyle. The brands new look & feel mirrors the diverse beauty and colorful faces of the US Latino audience. Tr3s is committed to reflecting the unique and diverse personality of its audience. Our creative team welcomed the challenge to really grasp and interpret the identity and spirit of the expanded Tr3s brand which we are confident will deliver on the broader and deeper connection we have established with our audience, commented Sean Saylor, VP of Creative for Tr3s. {Watch spot Supermercado;www.produ.tv/popup.html?noti=4379&ID=32884&Link=av/MTV-0710/IFeel.mp4}
