U.S. HISPANIC
Univisión Fútbol Generated 34.7 Million Visits Across Online and Mobile Offerings During World Cup
Maribel Ramos-Weiner| 15 de julio de 2010
During the World Cup tournament, Univisión Fútbol generated 34.7 million visits across online and mobile offerings
Univision Interactive Medias coverage of the 2010 FIFA World Cup delivered record-breaking results and the most engaged audiences ever across its online and mobile offerings, including free live streaming of all the matches, schedules, real-time stats and photos, updates and final results. During the World Cup tournament, Univisión Fútbol generated 34.7 million visits across online and mobile offerings. Fans streamed over 10 million total hours of live video on {UnivisionFutbol.com}. On average, each day, users spent nearly 1 hour and 30 minutes per-viewing-session across more than 265,000 unique media players. Our interactive platforms far exceeded our goals for the 2010 World Cup. There is a tremendous appetite for soccer coverage and content, both online and on mobile, and building on the success of World Cup, UnivisionFutbol.com will now continue to offer fans the best and most comprehensive coverage of worldwide soccer year-round, said Kevin Conroy, president of Univision Interactive Media.On the mobile front, the Univision Fútbol App continues to be one of the most popular apps in Apples App Store and on other top mobile platforms with over 450,000 downloads since it launched.
