U.S. HISPANIC
For The Third Year in a Row Telemundo Partners with Ford to Launch Amores de luna
Maribel Ramos-Weiner| 18 de julio de 2010
For The Third Year in a Row Telemundo Partners with Ford to Launch Amores de luna
Telemundo Group has partnered with Ford Motor Company for a third consecutive year to present the Amores de luna franchise. In conjunction with the launch of the Ford Fiesta, the vehicle stars in the latest installment of Amores de luna, playing a key character in the miniseries as it is organically integrated into the characters storylines and everyday lives. Scheduled to begin airing on August 2, 2010, Amores de luna 3 will air Monday through Friday at 11:30pm following the late local newscasts on Telemundos O&O KVEA-Los Angeles, WNJU-New York, WSCV-Miami, KTMD-Houston and WSNS-Chicago.Amores de luna 3 will be produced by Telemundo Studios and utilizes the resources of Telemundo Network, Telemundo Stations and Telemundo Digital. It is a branded TV, online, and mobile advertising campaign, which takes the form of a miniseries. The miniseries will kick off with an Amores de luna 2 30-minute special, set to air on mun2 on July 29 and August 1, and on Telemundo on August 1. As with the previous installments, Amores de luna 3 will feature 20, 3-minute episodes, over a 4-week period, ending August 27, 2010.Miguel Varoni (Pedro el escamoso) served as the director of Amores de luna 3. Varoni directed Telemundos popular novela Sin Senos No Hay Paraiso and is a creative force within Telemundo Studios. Amores de luna 3 centers on Gabi Lara (Paola Castano), a full-time university student, on scholarship, who works part-time, and has a boyfriend.
