U.S. HISPANIC
Liberman´s Estrella TV Enters Oklahoma through Affiliate Deal
Maribel Ramos-Weiner| 20 de julio de 2010
Andrew Wallace designado VP de Ventas y Mercadeo Nacional de Región Central de Liberman
Liberman Broadcasting, Inc. (LBI Media) announced that its Nielsen-rated national Hispanic television network, Estrella TV, will enter the Tulsa, Oklahoma market through an affiliate deal with TeleTul. Effective immediately, Estrella TV is set to air on KXAP-LD, Channel 51. With this agreement, the network now reaches approximately 76 percent of the U.S. Hispanic households.Tulsa is the 68th largest U.S. Hispanic TV market, representing 24,080 Hispanic TV households. The affiliate deal increases Estrella TVs affiliate count to 26; the popular network is now present in 34 markets nationwide.The Tulsa DMA addition to Estrella TVs footprint reaffirms our commitment to positioning the network as a highly competitive player contending with established Hispanic networks, said Lenard Liberman, Chief Executive Officer and President of LBI Media. As the only local Spanish-language television station in Tulsa, we look forward to airing Estrella TVs programming and offering our audience fresh content. We are excited by this partnership and are confident that the network will contribute to KXAPs growing success with audiences and advertisers, said Antonio Pérez, President of Teletul.
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