U.S. HISPANIC
Maximum TV Adds Venevision International Films´s Titles to its Content Offer
Marcela Tedesco| 27 de julio de 2010
El callejón de los milagros, featuring stars like Salma Hayek, is one of Venevision International Films´s titles
Maximum TV is adding Venevision International Films´s titles to its content offer, including top performing Spanish language movies from countries like Chile, México, Spain, Uruguay and Venezuela. Titles include La tregua, Barras bravas and El callejón de los milagros, featuring stars like Salma Hayek and others.Maximum TV’s VP of Business Development & Content Acquisition, JR de Souza, said that this partnership with Venevision International Films “enhances our service’s offering in a category we know to be very popular. It extends our leadership position and helps grow demand”. Erik Vanderlaan, Maximum TV’s Chief Technology Officer, commented: We provide content creators and advertisers with a constructive way to reach this booming market segment while keeping track of the latest trends and TV-watching behaviors.Manuel Ávila, Venevision International Films Division Director, said: “Building familiarity with our natural Hispanic audience, over a medium they already use – the Internet – to watch content they like, movies, is a first step. We look forward to learning more about Internet based movie distribution, and expanding our presence in the market in partnership with Maximum TV.”
