U.S. HISPANIC
Cable Noticias reports successful U.S. market launch
Maribel Ramos-Weiner| 10 de agosto de 2010
Cable Noticias reports successful U.S. market launch
Cable Noticias, the international news network across Latin America and distributed in the U.S. by Olympusat, reported today notable distribution success after launching in the U.S. only one year ago. The Spanish-language cable news network is now available in many of the top 25 Hispanic TV markets in the U.S., including Miami, Chicago, San Francisco, Denver, and Boston, representing dramatic subscriber growth.The success of Cable Noticias in the U.S. really speaks to the high demand for quality Spanish-language international news programming for the rapidly growing Hispanic audience. Cable Noticias is quickly becoming the go-to source for Latinos seeking news content that is culturally relevant and tailored to their interests, said Ivette Méndez-Kelly, Vice President of Sales and Distribution for Olympusats Hispanic Networks. A recent study conducted by Horowitz Associates unveiled a high level of demand in Cable Noticias from the Hispanic community. According to the study, 71 percent of Spanish-dominant Latinos and 56 percent of Bilingual Hispanics value the channel and are interested in getting it. Of those Hispanic Households that already receive the channel, 41 percent tune-in at least once monthly.Based in Colombia, Cable Noticias is distributed in the U.S. by Olympusat and offers news programming from across Latin America and around the world.More info at {www.cablenoticias.tv}
