KJLA-57 of LATV expands programming hours

Starting Monday August 23rd KJLA-57, LATV’s Los Angeles owned-and-operated full power station, will be adding a line-up of seven additional hours of original programming Monday through Friday from 6am PT to 1pm PT. KJLA-57 will now feature sixteen consecutive hours (6am-10pm) of LATV’s content.”This move provides our advertisers the opportunity to partner with KJLA’s full power capabilities and reach the most important DMA, greater Los Angeles, throughout the day on all major cable Carriers. With local Nielsen ratings measuring KJLA, we will be positioned as a very strong and competitive alternative in Los Angeles,” said Rafael Gutiérrez, KJLA’s General Sales Manager.”Our steady distribution growth and our commitment to programming that is current, young, and fresh, are fully complemented by KJLA’s local reach and audience loyalty,” commented Luca Bentivoglio, LATV’s Chief Operating Officer.The additional seven hours will feature original talk shows like Almohadazo, Visión extrema and Roomies, Score final, and two dramas Yo no te pido la luna and Clave Uno as well as the return of Mexican sensation Laura León.