U.S. HISPANIC
Azteca América hosts top clients and agencies at Mexico City Studio crawl
Maribel Ramos-Weiner| 19 de agosto de 2010
Group of clients and attendees of agencies present at the VIP tour of TV Azteca´s new facilities
Azteca América announced that the recent crawl, which took place in the Mexico City studios, for top Los Angeles clients and agencies, had been a great success.The four-day event presented Azteca América network and spot, Azteca 54 Los Angeles, and Una Vez Más clients with a behind-the-scenes look at TV Azteca production facilities as well as strategies that will help continue distribution and audience growth.The event was hosted by Azteca América COO, Martin Breidsprecher, Azteca América President of Sales, Bob Turner, and Azteca Stations director, Jorge Jaidarh, and included over 40 attendees from agencies and clients such as: MDM, Walker Advertising, La Curacao, Pink Hippo Marketing, SMM, Accent Marketing, Meruelo Group, Innoventions Int’l, Inova, Conill Advertising, Acento, Gold Mountain Media, and Eye Masters.Clients participated in a special briefing on programming strategy about going forward, as well as unique product placement opportunities, and previewed the filming of Azteca América productions such as Ventaneando América and Laura de todos. They were also presented with targeted information about Azteca América parent group, Grupo Salinas, which is run by Azteca América Chairman, Luis J. Echarte.Its important for our clients to get a first-hand look at the extensive production facilities of the second-largest producer of Spanish-language television content in the World, said Jorge Jaidar.We look forward to similar events throughout the year as effective outreach, offering the individual client support that we are known for, said Bob Turner.
