U.S. HISPANIC
TeleFutura finished the 2009/2010 season with record performance
Maribel Ramos-Weiner| 26 de septiembre de 2010
Medina: Emocionados por nuestra diversa programación para 2010
TeleFutura announced that it finished the 2009/2010 season with a record breaking performance during Spanish-language primetime among all key demographics, including Total Viewers 2+ (873,000), Adults 18-49 (508,000), Adults 18-34 (304,000) and Persons 12-34 (350,000).The network generated strong year-over-year audience increases among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34, while Telemundo experienced audience declines during the Spanish-language prime. This marks the second consecutive season of audience growth for TeleFutura during the Spanish-language prime among all key demographics, as the network continues its heated battle for the #2 spot in this key daypart versus Telemundo.We are very proud of TeleFuturas success during the 2009/2010 Season. These results underscore our commitment to continue building our networks strength in primetime as we challenge our closest competitor for the #2 Spanish-language network spot in the U.S. We have a great pipeline in store for the 2010/2011 season that will keep fueling this momentum and continue to position TeleFutura as the ideal entertainment alternative for viewers across the U.S, said Bert Medina, Senior Vice President and Operating Manager for TeleFutura Network.
