U.S. HISPANIC
Endemol Latino: ¡Mira quién baila! represents a great production and technical effort
Maribel Ramos-Weiner| 28 de septiembre de 2010
Adrián Santucho, VP of Production and Development of Endemol Latino
(Maribel Ramos-Weiner). The roll out of the new reality-based dance contest ¡Mira quién baila!, produced by Endemol Latino and Univision Studios, entails a great production and technical effort.Adrián Santucho, VP of Production and Development of Endemol Latino, showed PRODU the facilities where they shoot the reality show at the Greenwich Studios in North Miami,The creation of the set took about 12 weeks. It was a challenge to build a set in a soundstage of over 800 square meters, where we installed state of the art LED floors with a high definition projector in the back. Each dance from the 20th to the 40th minute has up to six changes of look, lighting, and objects generated on these screens. We are doing an average of 12 to 15 dances per show, which gives us an incredible amount of content, said Santucho. There are 20 dressing rooms to accommodate the talent and 100 to 150 people working in production.The first season of the show has 11 episodes and there is interest in adapting the format internationally.Santucho also mentioned some of the product integrations they have been able to do with ¡Mira quién baila!. Chevrolet, AT&T and Target joined us in this first season. All of these ideas come from the development of the production and from the most organic way of integrating a brand with the show, he added.
