U.S. HISPANIC
mun2 becomes second most watched Hispanic cable network among young Latinos
Maribel Ramos-Weiner| 9 de noviembre de 2010
Soy tu fan delivered 66,000 Persons 2+ and 24,000 Persons 18-34 during Thursday nights in its premiere month
mun2 recorded its best month of network history in October 2010 during Monday through Sunday primetime, according to Nielsen Media Research. mun2 also finished October 2010 as the fastest growing Hispanic cable network in Monday through Sunday primetime, across all key demographics among Hispanic viewers.The network experienced year-over-year growth, up +62% (Persons 2+), +78% (Persons 12-34), +79% (Persons 18-34), and +81% (Persons 18-49). mun2 delivered 86,000 total viewers (Persons 2+), 35,000 (Persons 18-34), 49,000 (Persons 18-49), and 49,000 (Persons 12-34) in key primetime.Other time periods that reached record-breaking delivery included the Monday through Friday 7pm-11pm (89,000 P2+, 38,000 P18-34 & 52,000 P18-49), Saturday 7pm-11pm (95,000 P2+, 30,000 P18-34 & 46,000 P18-49), and Monday through Sunday 8am-2am (47,000 P2+, 22,000 P18-34 & 29,000 P18-49) time slots.For the month of October and among Hispanic Persons (2+) during Monday through Sunday primetime, mun2 out-delivered Discovery en Español, Fox Deportes, GolTV, ESPN Deportes and Tr3s: MTV, Música y Más across Persons 12-34 (48,000 viewers) and Persons 18-34 (34,000 viewers). Additionally, mun2 grabbed more Persons 18-49 (47,000) against Fox Deportes, ESPN Deportes, Tr3s: MTV, Música y Más, and GolTV.mun2 finished with a 37% Persons 18-34 audience share against Galavisión, coming in as the second most watched Hispanic cable network, and maintaining a # 1 spot in the young Latino space with a 72% Persons 18-34 audience share vs. Tr3s: MTV, Música y Más.
