Telemundo announced its NTI results for the premiere week of Aurora, the network’s newest original primetime novela. According to Nielsen Media Research, Aurora averaged nearly 1.5 million total viewers (Persons 2+) nightly (1,446,000) and 836,000 viewers among Adults 18-49, ranking the premiere week as the 4th highest rated in Telemundo’s history of NTI measurement.Cumulatively, the novela has been seen by a total of 4.4 million total viewers (Persons 2+) and 2.5 million Adults 18-49 during its 4-day telecasts. Aurora is currently pacing ahead of Telemundo’s recent highly successful novelas: Sin senos, El clon and Dónde está Elisa.Throughout its first week, Aurora averaged above the October 2010 8pm novela rating time period, with increases of +37% among Adults 18-49 (836,000 vs. 610,000), +36% among Women 18-49 (541,000 vs. 398,000), +36% among Adults 18-34 (502,000 vs. 368,000), and +25% among total viewers (Persons 2+) (1,446,000 vs. 1,159,000). In contrast, Univisión’s premiere week of Eva Luna in October 2010, fell below in all key demographics, including -30% among Adults 18-49 .During its first five days, Aurora’s Adult 18-49 share of Spanish was 27%, a +59% increase above October 2010.
