U.S. HISPANIC
Vme: Great flexibility for brand integration
Maribel Ramos-Weiner| 18 de noviembre de 2010
Carmen DiRienzo, President and CEO of Vme
(Maribel Ramos-Weiner). Only three years after becoming a Hispanic TV network, Vme has seen accelerated growth in its advertising sales. Carmen DiRienzo, President and CEO said to PRODU the channel already has over 60 advertisers and they are working hard to add some more.We have a great deal of flexibility with our networks schedule. So for clients who are interested in vignettes or larger integrations we can make those available. These are opportunities that clients have been very interested in and would have been very hard to afford on one of the larger networks, but working with Vme in those kind of solutions, we really feel we are recognizing how the clients are looking to grow coming out of the economic crisis and offering them some unique but affordable solutions for their issues, said DiRienzo.Talking about the benefits the alliance with Grupo PRISA has brought about, DiRienzo pointed out that one of the most important elements has been the relationship with Plural.One of the things about this strategic partnership that is fabulous for us is that part of the arrangement is a close association with one of its sister companies which is Plural. It has become the production facility for all of our original productions and really has facilitated having more and more original productions for Vme. The more original productions that we have, the more creative integrations we are able to do, commented DiRienzo.She also added that they are planning to bring to the TV screen some of the literary works of Santillana USA, and with GLR they have produced Minuto 60 for radio and other segments for TV and online.{To watch video interview with Carmen DiRienzo from Vme click here;http://www.produ.com/produtv/popup.html?Noti=4725}
