U.S. HISPANIC
Telemundo sets partnership with AuditionBooth to provide an online platform to its shows
Marcela Tedesco| 27 de noviembre de 2010
Telemundo Communications Group announced a partnership with AuditionBooth LLC to provide an online audition platform for Telemundos full line-up of shows. The partnership goes into effect in January 2011.AuditionBooth provides an innovative way to connect with the full spectrum of U.S. Hispanics to find new, fresh faces to star as talent across Telemundos multiple platform content said Peter Blacker, Executive VP, Digital Media and Emerging Businesses for Telemundo.Over 29 million U.S. Hispanics are online, and U.S. Hispanic Internet audience growth outpaced the total U.S. online population by 50%. 84% of Hispanics have a broadband connection versus 79% of non-Hispanics. Entertainment, particularly video, plays a critical role in internet use among U.S. Hispanics, and the Hispanic community over-indexes in this area compared to the general market. 37% of Hispanics watch video on the internet compared with 31% non-Hispanics, while 42% of Hispanics watch entire TV shows online compared with 28% of non-Hispanics.Anyone interested in uploading an audition for Telemundo and mun2 will be driven to the networks microsite. An audition host will then conduct a virtual interview which on-air hopefuls will record with their computers webcam recorded entries can be reviewed and re-recorded before they are submitted. AuditionBooths business intelligence tools provides casting decision makers, from Telemundo and mun2, access to submissions with the goal of finding new talent from the entire U.S. Hispanic population and at all levels of language dominance. After audition content has been uploaded, Telemundo will use AuditionBooth technology to sort or filter audition applicants by gender, location, or content gathered during the audition process. Applicants can then choose to receive automatic electronic notification when their audition is being viewed.
