U.S. HISPANIC
Tr3s: MTV, Música y Más starts production of Quiero mis quinces´sixth season
Maribel Ramos-Weiner| 30 de noviembre de 2010
Tr3s: MTV, Música y Más announced that it will start production on the sixth season of the network’s original reality Quiero mis quinces after 6.4 million (2+) Hispanic viewers tuned in to watch the last season. The culturally-inspired phenomenon was the number two Hispanic cable program among Hispanic females ages 12-34 during its fifth season premiere nights in its time period. In addition to driving viewership, the flagship franchise has become a platform for advertisers looking for branded entertainment opportunities. Quiero mis quinces is currently casting for its sixth season across the country.”We are thrilled that our partners place such strong value in reaching our Latino audience with shows like Quiero mis quinces, which incorporate the faces and stories of our audience. We will continue to develop innovative audience-driven content that directly connects with this fast-growing bilingual/bicultural segment, while at the same time create opportunities for our clients to directly reach them in new ways,” commented José Tillán, Executive Vice President and General Manager for Tr3s.”Tr3s is ahead of the curve when it comes to branded entertainment. They have found a way to create engaging branded content that leverages the Tr3s equity while neither compromising its integrity nor the program’s quality,” said Marcy Greenberger of Tapestry.
