U.S. HISPANIC
Tr3s 4th quarter marks highest ratings performance of 2010 during Total Day and Prime Time
Maribel Ramos-Weiner| 8 de enero de 2011
Tr3s: MTV, Música y Más concluded the fourth quarter as the highest performance of 2010 during key day parts including: Prime Time (Monday through Friday 8-11pm) and Total Day (6am-6am). According to Nielsen Media Research, 2010 delivered anincrease of 75% in Prime Time and 43% in Total Day across the networks core 12-34 demographic.Were just getting started, 2011 is set-up to be a monster year, as we further expand our lineup with the new novela Niñas mal, a slew of big star-driven music specials and, of course, new seasons of our original hits Quiero mis quinces and Quiero mi boda, said Charlie Singer, SVP of Content and Creative for Tr3s.Ratings were stimulated by the Hispanic networks 5th season of Quiero mis quinces and 2nd season of Quiero mi boda, which drew-in 10.3 million (2+) viewers combined from July 19th thru December 26th, 2010. In its 5th season, Quiero mis quinces also posted as the #2 Hispanic cable program among Hispanic females ages 12-34 during premiere nights in its time period.The brands evolution extended to the digital space with {Tr3s.com} witnessing an increase in streams served by 55% versus the beginning of the year. The number of streams per user grew from 3 to 7 in the period, with users streaming mainly musicvideos and Tr3s show content. The brands social media fan base also escalated by 500% on Facebook and 100% on Twitter.
