U.S. HISPANIC
Vme: This is an important year for the network
Maribel Ramos-Weiner| 13 de febrero de 2011
Guillermo Sierra, Chief Content Officer, Vme
(Maribel Ramos-Weiner). This is an important year for the Hispanic network Vme, because it is now being measured by Nielsen and in May it will again host an upfront event for its advertisers.We are confident our clients are going to be pleased with everything we are going to announce, especially now that we have numbers and ratings to back up our results, said to PRODU, Guillermo Sierra, Chief Content Officer of Vme.Sierra also mentioned they recently reconfigured the miniseries primetime block at Vme. We believe it will bring audiences in a consistent manner and it will grow as the week unfolds to have strong Thursdays, he added.The executive also said they have obtained important numbers with Serie Mundial de Boxeo and are securing continued broadcast rights. Similarly, during Natpe Vme started negotiations to secure rights for the new season of the Spanish series Águila roja.
