U.S. HISPANIC
Fox Deportes’ premier boxing series Top Rank Live with nearly 400,000 viewers P18-49
Maribel Ramos-Weiner| 22 de febrero de 2011
Vincent Cordero, executive vice president and general manager, Fox Deportes
Fox Deportes’ premier boxing series, Top Rank Live, delivered the highest boxing audience in U.S. Latino sports-cable network in recent years.With nearly 400,000 viewers (P18-49), the network was first for the night in prime and late fringe on Saturday, January 29 according to figures from Nielsen Media Research. The heavy-hitting two-hour broadcast featured a throw down between top contender Julio César Chávez Jr. and Billy Lyell, and ranked #1 among Spanish cable networks for the evening.“With a strong start in 2011 due to exclusive programming like Top Rank, we continue to be 100% focused on best serving our multi-lingual and multi-generational Latino viewers who expect and deserve the highest caliber content,” said Vincent Cordero, Executive Vice President and General Manager, Fox Deportes. Many of the fights aired on Fox Deportes feature well-known Hispanic boxers, like Julio César Chávez Jr. and Marco Antonio Barrera, whose fight against José Arias on Saturday, February 12 peaked at 126,000 viewers (P18-49). Former world champions, world-class contenders, and up-and-coming prospects are scheduled to appear in future shows and at least one broadcast per month will originate directly from Mexico.
