U.S. HISPANIC
Azteca América posted strong February primetime growth
Maribel Ramos-Weiner| 3 de marzo de 2011
Azteca América posted the strongest February primetime growth among Spanish broadcast networks, with viewership up 38% from last year for 18-49 audiences. According to Nielsen data, the second-highest 18-49 primetime growth came from Telemundo, with an 8% increase. Neither Univisión nor TeleFutura posted positive primetime growth for the period. As for general primetime audiences, ages two or older, Azteca América posted an increase of 42%, followed by Telemundo with 21% and negative growth for Univisión and TeleFutura. The strong ratings are added to the recent addition of full-power stations in Houston and Dallas and the upcoming inauguration of seven new studios in Mexico City that will be the most technologically-advanced in Latin America. The new studios, which are slated to be operating in 2012, are part of a total re-engineering of the Azteca production process, including a new organizational structure and over a dozen internationally-known actors and actresses coming on board in the past 18 months to bolster an already-rich lineup of talent. Were excited about our February ratings results. However, were even more excited about our growth opportunities as we consistently move to better capitalize on the amazing resources that we have at Azteca América, said Azteca América CEO Martín Breidsprecher.
