U.S. HISPANIC
Azteca América: For the third year we will continue with infront tours
Maribel Ramos-Weiner| 4 de marzo de 2011
(Maribel Ramos-Weiner). For the third year, instead of the traditional upfront event, the Azteca América network will carry out its infront tour around key cities in the U.S. Hispanic market.Bob Turner, President of Sales of Azteca América, said to PRODU that the infronts have worked perfectly for the network. This years tour will kick off in mid April in Los Angeles, and will continue through July, visiting advertisers and agencies in San Antonio, Chicago, Dallas, New York and Miami.He noted they will probably hold two to three meetings per market for a total of 125 over the entire tour. Azteca Américas sales, programming, and new media teams held 115 such meetings last year.A new element for this years infront will be two trips to Mexico for clients to visit the facilities of TV Azteca. The first visit is scheduled for April 27th and the second will be in June for those clients who cannot make it for the first trip.Turner mentioned that one of the most recent advertising deals involved AT&T, with a campaign that includes TV, online and digital. He pointed out that clients are increasingly interested in multi-platform deals, with more digital and online components.The executive projects a 15% increase in advertising sales for the network this year.
