U.S. HISPANIC
Univision Communications announces new executive appointments
Maribel Ramos-Weiner| 22 de marzo de 2011
Univision Communications Inc. announced the appointment of Maelia Macín to the position of executive vice president of Network Sales for Univision Networks. Macín will oversee all advertising sales and marketing operations for the Univisión, TeleFutura and Galavisión networks. Based in New York, she will report directly to David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc.Peter Lazarus has been appointed EVP, Sales Strategy – New Networks. In this position, he will continue to be based in New York and report to Lawenda, and work closely with the Univisión Networks and the Company´s Distribution Sales & Marketing teams.Alberto Mier y Terán has been named vice president/general manager for the company’s flagship stations in Los Angeles. He will be based in Los Angeles and report to Peter Walker, president, Univision Local Media.“Maelia is a seasoned Univision executive whose leadership and energy have created high performance teams and significant growth for our company and our customers. With her at the helm, our Network Sales team is poised for great success in 2011 and beyond,” said Lawenda. Referring to Lazarus, Lawenda said that since joining the Cçcompany, has led the Network Sales team through three successful Upfronts and the 2010 World Cup. “He will now focus his energy on the sales strategy for our expanding portfolio of networks, including the newly acquired TuTv networks,” commented Lawenda.
