U.S. HISPANIC
Fox launches Fox Hispanic Media for U.S. Latino marketplace
Maribel Ramos-Weiner| 3 de abril de 2011
Fox International Channels (FIC) and Fox Global Networks (FGN) announced the formation of Fox Hispanic Media (FHM), a specialized group dedicated to help marketers reach the booming U.S. Hispanic market more effectively.FHM will initially include three Spanish-language networks and their digital extensions, with a variety of distinct thematic content targeting an increasingly underserved evolved Latino mindset; Fox Deportes, a sports network; recently-launched Utilísima, a womens lifestyle network; and just announced Nat Geo Mundo, a non-fiction entertainment network.As the U.S. Census results will confirm, the burgeoning Latino demographic will become increasingly important and FHM wascreated specifically to effectively reach a cross section of the community. Further details of this venture and programming for the year ahead will be unveiled at FHMs Upfront event on May 17th in New York City at the New York Public Library.With the launch of Fox Hispanic Media and the integration of the rich array of content our three networks offer, we are uniquelypoised to help advertisers and business partners reach this forward-thinking U.S. Hispanic audience, said Hernán López, president and CEO of Fox International Channels, who oversees the three networks in the portfolio.Advertisers know it is increasingly crucial to reach this tech savvy, bicultural Latino community and gain their loyalty. Ourspecialized consortium will allow them to target a valuable consumer segment of influencers across multiple platforms and diverse demographic slices, said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media.
