U.S. HISPANIC
Tr3s´ first quarter delivers increase of 30% in Prime Time
Maribel Ramos-Weiner| 12 de abril de 2011
Niñas Mal garnered 5.4 million viewers during Tr3s´ first quarter ratings
Tr3s: MTV, Música y Más kicks off the year with its highest performance in the history of the brand during key day parts.According to Nielsen Media Research, first quarter delivered impressive year-over-year results with an increase of 30% in Prime Time, 19% in Total Day and 47% in Late Night.Tr3s first quarter ratings were fueled by solid viewership from Niñas Mals 5.4 million viewers (P2+), the original Quiero Mis Quinces & Hispanic sitcom George López, which both garnered 3.4 million viewers (P2+).With its core 12-34 audience, the networks first-ever MTV-style novela, Niñas Mal, captivated an audience of 2.6 million viewers in Q1 2011. The culturally relevant Quiero Mis Quinces tapped into 1.8 million (P12-34) and George López drew-in 1.7 million viewers (P12-34).MTV content also resonates with the Tr3s audience with 16 & Pregnant scoring 1.6 million viewers (P12-34).As part of its 360º product offerings, the brand has increased its exclusive content and visibility on its digital and social platforms.The number of unique visitors spiked 62% year-over-year, with an increase in streams served by 104%. The brands digital media strategy includes creative, engaging and original multiplatform content that delivers user engagement and innovative client integration opportunities.
