U.S. HISPANIC
Telemundo´s La Reina del Sur #1 program at 10pm among Adults 18-34 and Men
Maribel Ramos-Weiner| 20 de abril de 2011
Telemundo announced that, regardless of language, the network was the #1 broadcast network in the Monday through Friday 10-11pm daypart last week (April 11 to April 15) among Adults 18-34, Men 18-49 and Men 18-34. In addition, for the second week in a row, La Reina del Sur outperformed Univisión from 10-11pm among the key demos of adults 18-49 and adults 18-34.According to Nielsen ratings, for the week of April 11, La Reina del Sur delivered 2,178,000 and 1,241,000 viewers among Adults 18-49 and Adults 18-34 in the 10pm hour, respectively, while Univisión delivered 2,163,000 and 1,169,000 in the demographics in the same daypart. Last week marked the 4th consecutive week that La Reina del Sur outperformed Univisións Monday through Friday 10-11pm programming among men 18-49 and the 7th consecutive week the telenovela beat Univisión among Men 18-34.Telemundo averaged over 1.5 million total viewers (Persons 2+) and 900,000 adults 18-49 in Monday through Friday prime last week, outperforming TeleFutura in the demographics by +133% and +159%, respectively. The networks Monday through Friday 7-11pm delivery garnered a 28% share of the Spanish-language television audience (defined as Telemundo, Univisión and TeleFutura) for the week among Adults 18-49 and Adults 18-34.
