U.S. HISPANIC
Univision Interactive Media expands its audience reach on mobile through MobiTV
Maribel Ramos-Weiner| 28 de abril de 2011
Univision Interactive Media announced it is expanding its audience reach on mobile through a partnership with MobiTV, Inc.Some of Hispanic America’s favorite video content including telenovela episodes and clips of Univisión sports and entertainment shows is now available to millions of MobiTV subscribers via mobile TV and video applications powered by the MobiTV platform. These applications are available on hundreds of mobile devices including smartphones and tablets across major U.S. carrier networks such as AT&T, Verizon Wireless, Sprint and T-Mobile.Specific content includes clips of popular news and entertainment broadcasts, including Noticiero Univisión; Primer Impacto; Despierta América; Escándalo TV and El Gordo y la Flaca; and signature shows and special events. Also available are dramatic series and novelas such as Así es la Vida, soccer highlights, daily horoscopes and more.”This partnership extends our leading Spanish-language content to even more of the Hispanic mobile audience. Moreover, offering our content via MobiTV’s proven technology platform aligns with our ongoing goal to provide users with great viewing experiences no matter what device they connect from,”” said Kevin Conroy, president, Univision Interactive Media.
