U.S. HISPANIC
Vme offers 10 show entitlements in this year Upfront
Maribel Ramos-Weiner| 15 de mayo de 2011
Patty Marrero, senior vice president and director of Sales at Vme
(Maribel Ramos-Weiner). For this Upfront season, the Hispanic network Vme is offering its clients, as an innovative solution, the opportunity of integrating 10 brands to the titles of 10 shows.I rather think that we are taking an innovating and forward-thinking approach. We actually are offering ten entitlements in this upfront. We are going to offer brands to share in the name of our shows, to offer ten different brands the opportunity to organically integrate into a set and really become part of the program. Here at Vme we feel that we have a great momentum, expressed to PRODU, Patty Marrero, senior vice resident and Director of Sales at Vme.Marrero also pointed out that this year there will be a solid market for upfront. All the advertising categories have been growing. We have seen growth across the board: auto, electronics I think that in the market Auto as a whole has nicely rebounded from a very bad two years. This is very hopeful for me to see Auto coming back to shop, said Marrero.As a sneak peek to the Upfront, Marrero said to PRODU that through the partnership with Plural, they will start producing an entertainment news show. It will start as a weekly 30-minute show and, depending on how well it performs; the program will be expanded to a daily half-hour show. We will focus on celebrity news, not gossip, she added.Marrero also mentioned other new shows: the police drama No Matarás, produced in Italy and set in the Vatican premiered on May 11th, and Alerta Cobra, an action series that airs on the channel since April. Additionally, the children entertainment block from HIT Entertainment will premiere in June.We have great original content. We feel that we offer advertisers very unique opportunities and we have the support of the Hispanic consumer to put Vme ahead of other Spanish networks, added Marrero.
