Verizon launches new site that gives Hispanics an inside view into the FiOS experience

Verizon introduced {www.EnciendeteFios.com}, a fully interactive website that brings to life the advantages of FiOS – the Internet service offered on a mass scale, advanced TV and home phone services – in a unique and entertaining fashion.“Providing Spanish-speaking consumers with in-language information is important, but merely translating our existing content to Spanish was not enough. In order to fully connect with this important base of consumers, we needed to create an educational and informational site that would resonate with them at a functional and emotional level,” said Óscar Madrid, director of Multicultural Marketing at Verizon. “This new website demonstrates Verizon’s commitment to delivering a premium online experience for our Hispanic consumers, and our promise to offer a superior entertainment experience,” added Madrid.