U.S. HISPANIC
Fox Deportes´telecast of 2011 UEFA Champions League Final attracted 1.5 million viewers
Maribel Ramos-Weiner| 3 de junio de 2011
Cordero: Nuestra estrategia continúa impulsando nuestra posición de líderes en audiencia
Fox Deportes telecast of the 2011 UEFA Champions League Final between FC Barcelona and Manchester United on Saturday May 28th is the highest-rated Champions League Final ever on Spanish-language television and generated the biggest audience for any event in the history of Spanish-language sports cable networks, according to Nielsen Media Research.The 2011 match attracted 1.5 million Spanish language viewers, a record for any Spanish-language sports cable network in the U.S., up +206 percent compared to the 2010 Champions League Final, more than tripling the number of viewers (490,000) from a year ago. The prior Spanish-language sports cable network audience record was set in 2009 for a Chivas-U.S.A. Interliga match (1.18 million), also on Fox Deportes. Fox Deportes history-making telecast affirms our commitment to deliver the biggest and most-exciting sports events, exclusively in Spanish. I would like to congratulate our news team for providing fearless, entertaining and comprehensive live coverage. Fox Deportes’ exclusive big-event and best-in-class news strategy continues to drive our ratings leadership and accelerated growth these past nine months, said Vincent Cordero, EVP and general manager of Fox Deportes. The game posted a 13.0 coverage area Household rating, the third highest ever on the network, and the highest since 2005. The 13.0 rating is up an incredible +152 percent versus last years match (5.15), which was also televised domestically in Spanish by Fox Deportes.
