U.S. HISPANIC
Univision’s República Deportiva teams up with Coke Zero in 2011
Maribel Ramos-Weiner| 14 de junio de 2011
Alexander "Sandy" Brown, president of Univision Sports
La Embajada de la República Deportiva, the national experiential mobile tour for Univision’s famed República Deportiva (Sports Nation) sports show, got off to a great start in Texas setting, the tone for a successful tour. Back this year for a 10-city tour across the U.S., La Embajada de la República Deportiva has partnered with presenting sponsor Coke Zero to provide Hispanic fans with an all-encompassing sports adventure.”We are thrilled to once again connect our loyal sports fan base with República Deportiva through a unique, live experience, in local markets across the country.This experiential tour speaks to Univision’s commitment to further connect our audiences with our shows via live events, while creating innovative opportunities for marketers to engage with the fastest growing consumer segment in the nation,” said Alexander “Sandy” Brown, president of Univision Sports.The traveling experiential tour continues to expand the reach of Univision’s flagship TV sports show, connecting viewers with República Deportiva via special Univision celebrity appearances, interactive sports competitions, and sports-related entertainment. The 15,000 square foot event footprint will make appearances at major soccer games and large Hispanic festivals from June to October 2011. Fans will battle it out in competitive sports challenges for prizes and quench their thirst with ice-cold Coke Zero.La Embajada de la República Deportiva kicked off its 2011 tour in Arlington, Texas on June 5 at the Dallas Cowboys Stadium during the Gold Cup soccer match-ups: Costa Rica vs. Cuba and Mexico vs. El Salvador. The tour will continue through October making stops in Meadowlands, NJ; Dallas, TX; Los Angeles, CA; Chicago, IL; Washington D.C.; San Antonio, TX; Austin, TX; and will wrap up in Miami, FL.
