U.S. HISPANIC
Toyota Motor Sales and Hersheys Chocolate sponsor new season of Quiero Mi Boda
Maribel Ramos-Weiner| 12 de julio de 2011
Quiero Mi Boda
Tr3s: MTV, Música y Más announced that Toyota Motor Sales and Hersheys Chocolate have signed on as sponsors of the networks Quiero Mi Boda. This reality continues to represent a unique opportunity for marketers to bring their brands to life in an integrated fashion across the networks bilingual/bicultural content. Toyota Motor Sales & Hersheys Chocolate will have weekly on-air presence via tagged tune-in spots every Monday at 7pm on Tr3s: MTV, Música y Más.Our sponsors understand the power of the Hispanic audience and identify Tr3s as a premier entertainment destination that delivers real results among the rapidly growing 1st and 2nd generation Latino. The Quiero Mi franchise, is among the most watched reality properties for the network, with a passionate, engaged fan-base that drives ad value and effectiveness,” said Luisa Fairborne, VP of Advertising Sales for Tr3s.
