U.S. HISPANIC
Lourdes Diaz appointed General Sales Manager for America TeVe
Marcela Tedesco| 5 de agosto de 2011
Omar Romay, CEO of America TeVe: Lourdes will certainly maximize sales opportunities for the stations
Lourdes Diaz is the new General Sales Manager for America TeVe (WJAN) and CV48 (WFUN), the Miami stations owned and operated by America CV Network. The announcement was made by Herb Espino, recently promoted SVP of Sales for America CV Network. Diaz will report to Espino and will be responsible for sales of both stations.Diaz has a Bachelor of Science degree from Florida International University where she served as an adjunct professor for the School of Journalism and Mass Communications. She is currently enrolled in their Global Strategic Communications Master Program. Additionally, Diaz attended Barry University for undergraduate and graduate studies in Clinical Psychology.With nearly 30 years of integrated marketing communications and advertising expertise, Diaz has done extensive research, marketing, sales and counseling for major television and radio stations. Among the media she worked at NBC/Telemundo Station Group, Caracol Colombia’s WGEN-TV8, WTVJ-TV4 NBC affiliate (today CBS), WSVN-TV7 Fox affiliate, WQBA-AM & FM, WMXJ-FM, Comcast and Time Warner/AOL.”We are extremely proud to add to our Sales team a professional with the virtues of Lourdes Diaz” said Omar Romay, president and CEO of America TeVe. “She will certainly maximize sales opportunities for the stations” added Romay.
