U.S. HISPANIC
Fox Hispanic Media announce scavenger hunt winners
Maribel Ramos-Weiner| 19 de agosto de 2011
Fox Hispanic Media announced that Zubi Advertising is the victor of the network consortiums annual scavenger hunt event. Zubi Advertising soared above the competition with more than 8 million points, or more than triple the amount earned by any other agency. The second and third place winners were Starcom and Orci agencies, respectively.Created just five years ago by Fox Deportes, the Scavenger Hunt is a fully interactive process that immerses the media buying community into the Fox Hispanic Media brands. In its first year The Scavenger Hunt had only 40 participants, but quickly expanded to more than 160 players after just three years. This year a record-breaking 350 participants were involved, representing about 40% of the Hispanic media buying community.The advertiser participation is stunning. Emails phone calls, message boards and live mentions feature buyers clamoring for answers about our brands. We hope they enjoy the process, which provides us a fun and interactive way to engage with our key partners, explained Tom Maney, SVP, Advertising Sales, Fox Hispanic Media Group.Since 2006, a variety of clients and agencies have taken part in the game, which prompts participants to search for answers to questions about the full portfolio of Fox Hispanic Media brands, including Fox Deportes, Utilísima, and Nat Geo Mundo.This years Scavenger Hunt generated more players than even before and included three online games that encouraged regular visitation to the site, all of which increased exposure to the Fox Hispanic Media brands.
