U.S. HISPANIC
Zodiak Latino: We want to work both for free- and pay-TV
Maribel Ramos-Weiner| 30 de agosto de 2011
Zodiak Latino is currently working on several productions for the U.S. Hispanic feed of Utilísima.The company is also focused on creating more formats for brands. The first project was Pepsi Music Challenge, a game show that aired in Guatemala on Canal 13, of the Albavisión Group. The show was so successful that Pepsi is already considering a second season.In these cases we work hand-in-hand with the advertiser, the agency and the TV station. We are currently preparing a pan-regional project for another brand and two other projects for a major brand in Mexico, said to PRODU Harris Whitbeck, CEO of Zodiak Latino.For Whitbeck this is the trend, because channels increasingly have less money to invest and that forces them to seek sponsorships for their shows. Sponsors are offered original or customized formats. Zodiak Latino has formats for free-TV and pay-TV, and the idea is to cater to both in Latin America and the U.S. Hispanic market.Some of Zodiaks formats include Sing if You Can, a singing contest where participants must sing while they carry out different challenges; La expedición, where a group of people with various disabilities face an expedition that will force them to rise above their limitations; and the reality El Peso del Matrimonio.
