U.S. HISPANIC
Tr3s: MTV, Música y Más with 100% ratings increase year-over-year
Maribel Ramos-Weiner| 13 de octubre de 2011
Original content like Quiero Mis Quinces series has fueled the network´s growth
Tr3s: MTV, Música y Más announces 100% ratings increase year-over-year, in the final quarter of fiscal year 2011, twice the rate of any other Hispanic cable or broadcast network among HP18-34s.The networks growth was fueled by original content with hits including Quiero Mis Quinces and the daily entertainment news/music show Lo Que Te Pica. Both shows helped increase their daypart by 60% and 150%, respectively, in the 3rd quarter of 2011. Additionally, the network experienced a dramatic 119% increase in video streams in the past 6 months versus last year. Were very proud to be the fastest growing Hispanic network throughout the entire day, with the largest proportion of bicultural US born Hispanics. More than 50% of Hispanics 18-29 are U.S. born and are rapidly growing to dominate this segment. Were thrilled that these Hispanic Millennials continue to connect so strongly with Tr3s, said Jose Tillán, general manager & EVP of Tr3s.
