U.S. HISPANIC
Original series 2111 premieres on November 19 in Discovery en Español
Maribel Ramos-Weiner| 10 de noviembre de 2011
The state-of-the-art series with its high-end production values and unique attributes attracted major advertisers
What will the major cities look like in Latin America in 2111 is the focus of the new original mega production by Discovery Latin America/U.S. Hispanic, 2111, a groundbreaking original series that offers a visually stunning look into Latin America 100 years from now.2111 premieres on November 19 and airs every Saturday at 8pm (it premieres on November 16 in Discovery Channel Latin America).Over the span of six episodes, this production, narrated by Mexican journalist Idzi Dutkiewicz, uncovers a spectacular tomorrow by exploring clues that exist in the present, associated with surprising and modernist projects of the Latin America of the future. 2111 transports viewers to the Mexico City, Rio de Janeiro, Sao Paulo and Buenos Aires of tomorrow, employing the most advanced 3D computer animation to create real life models of cities, houses, public spaces and future modes of transportation, integrating these into todays Latin America. The state-of-the-art series with its high-end production values and unique attributes attracted major advertisers, whose brands are prominently featured in relevant environments. Premier brands such as American Airlines, Samsung, Oracle, Bridgestone and FedEx signed on to take part in one of the largest original integration projects ever developed by the Discovery Solutions team. Throughout the months of production the Discovery Solutions team worked hand in hand with the production crew to develop out-of-the-box approaches for each client that go well beyond conventional integrations. Customized solutions were crafted to allow each brand to showcase their best attributes within the context of a series only Discovery en Español could deliver to its viewers, said Víctor Parada, VP, Advertising Sales Discovery U.S. Hispanic.
