U.S. HISPANIC
ESPN Deportes’ coverage of the Pan American games delivers strong ratings
Maribel Ramos-Weiner| 15 de noviembre de 2011
The daily 12+ hours of telecasts were led by ESPN Deportes José Ramón Fernández alongside Andrés Agulla, Mauricio Pedroza, Goga Ruiz and special guest, Cynthia Váldez
ESPN Deportes offered more than 125 hours of live coverage of the XVI Pan American Games, which took place from October 14-30, delivering some of the highest-rated telecasts on Spanish-language cable television during this time period.The networks 49 live telecasts averaged a 1.7 Hispanic coverage HH rating with 86,000 Hispanic HH impressions. ESPN Deportes delivered the highest Coverage HH rating among all Spanish-language cable networks through the 17 days of coverage. A total of 19,157,000 persons tuned in to the Pan American Games programming on ESPN Deportes and ESPN2.The networks comprehensive, Olympic-type coverage across all platforms featured more than 30 sports including soccer, boxing, swimming, gymnastics, volleyball, cycling, judo, diving, etc.The daily 12+ hours of telecasts were led by ESPN Deportes renowned José Ramón Fernández alongside Andrés Agulla, Mauricio Pedroza, Goga Ruiz and special guest, Mexican gold medal gymnast Cynthia Váldez.The strong ratings and exceptional coverage reinforces our commitment to serving fans with unique content that is culturally relevant and connects with the heritage and tradition of our audience, said Lino García, general manager of ESPN Deportes.
