U.S. HISPANIC
María Badillo of Discovery: One of our priorities is to offer multi-platform content
Maribel Ramos-Weiner| 6 de diciembre de 2011
María Badillo, director of Programming and Acquisitions of Discovery en Español and Discovery Familia
We want to offer audiences our programming, not just conventionally but on all platforms. Were always seeking 360º opportunities.We have Websites for both channels (Discovery en Español and Discovery Familia), where we constantly offer content digitally; we have our VOD platform, and we have content distributed through Comcast. We are also always seeking other options such as mobile telephony, with tablets, etc.Discovery is a leader in multi-platform content distribution. Discovery Familia, for example, promoted the launch of its childrens show Artzooka! which premiered on the VOD platform.Part of our priorities is being able to offer this type of content on the platforms our viewers are used to consuming. For now, we only have TV Everywhere on Comcasts Xfinity.
