U.S. HISPANIC
Univision launches this month new pay-TV signal Univision tlnovelas
Maribel Ramos-Weiner| 12 de febrero de 2012
Jessica Rodríguez, Senior VP of Univision Cable Networks
Jessica Rodríguez, SVP of Univision Cable Networks, spoke to PRODU at NATPE about the closed caption tool for primetime telenovelas which allows subtitling in English, opening the door for more one-on-one competition with Anglo networks.Closed captions will be available both in English and Spanish. Its a tool that allows us to stay in the competition. Univisión wants to be the home of all Latinos, and we need to make sure we are reaching English-dominant Latinos as well, she said.Rodríguez, a New York native who as a young girl watched Univision and its telenovelas, also spoke about the distribution strategy of the soon-to-be-launched Univision tlnovelas.We are working closely with the Distribution division, which is in charge of dealing with all cable and satellite providers to make sure the signal reaches the Latino audience. Since we know Latinos are growing in the U.S. and are constantly looking for our content, these channels are going to cater to them by giving them want they want: telenovelas, sports, music, and movies. We have a channel for everyone. This month we are launching the telenovela signal. I love the channel slogan, Fill your life with love, because it features the telenovelas weve all enjoyed through the years on Univisión. Everyone will be able to enjoy productions from Televisa such as Rosa Salvaje, Soñadoras, and Cuna de Lobos, added Rodríguez.
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