U.S. HISPANIC
Cine Mexicano ranks first in the Rentrak household TV ratings on AT&T U-verse
2 de marzo de 2012
Tom Mohler, president and CEO of Olympusat
Olympusat, distributor of independent Hispanic, Specialty and Faith & Family television networks, has announced that its Cine Mexicano channel has ranked first in the Rentrak household TV ratings on AT&T U-verse, placing ahead of ESPN Deportes. We are thrilled to have placed first in the Rentrak ratings to end the year and we are looking forward to an equally strong year in 2012, said Tom Mohler, president and CEO of Olympusat. The company also owns and operates the Hispanic networks Gran Cine, LaTele Novela, ¡Sorpresa! and CubaPlay, as well as the specialty networks FUNimation Channel, Parables and Untamed Sports.Cine Mexicano has consistently ranked among the top five Hispanic networks for the last 12 months according to Rentrak. This ranking underscores the fact that there is a strong market for highly targeted programming for the U.S. Hispanic market. By staying true to our core demographic and understanding its affection for Mexican-themed entertainment, Cine Mexicano has become very popular among Hispanics subscribing to multi-channel video services, added Albert J. Estrada, Senior VP of Marketing and Business Development of Olympusat.
