U.S. HISPANIC
Vme partners with Girl Scouts of the USA to celebrate 100th Anniversary
Maribel Ramos-Weiner| 22 de marzo de 2012
In honor of the Girl Scouts of the USAs centennial celebration, Vme has partnered with the long-standing organization to kickoff a yearlong initiative to support their ToGetHerThere (Juntos Por Ella) campaign, the largest advocacy and fundraising movement dedicated to developing leadership in young girls in our nations history. Proudly declaring 2012 the Year of the Girl, GSUSA hopes to motivate and encourage individuals, corporations, governments and organizations to do their part to help break the barriers young girls face in todays world. Vme plans to help commemorate this milestone anniversary by developing PSAs featuring their new CEO, Anna María Chávez, and highlighting girl scouts and their activities. This campaign will be broadcast and hosted online as well. Vme will also host a Mentoring Day where girl scouts will receive and take part in their own PSA recording, and create a website campaign that will direct viewers to the Spanish version of the ToGetHerThere website, {JuntosPorElla.org}.Vme is proud to partner with Girl Scouts of the USAs campaign to help highlight the critical importance of fulfilling leadership potential in young Latinas, not only for their future success, but that of society, said Álvaro Garnica, president and CEO.Girl Scouts is thrilled to partner with Vme as we move forward in our efforts to bring individuals and organizations together to provide Latina women and girls the chance to achieve their leadership potential and their dreams, added Anna María Chávez, CEO of Girl Scouts of the USA.
