U.S. HISPANIC
mun2 surpasses Galavisión in the Hispanic market of the US
26 de abril de 2012
Jenni Rivera has a new program on mun2 Jenni Rivera Presents: The Chiquis Project
The bicultural cable network mun2 delivered its fourth consecutive week as the top Hispanic cable network among Young Latino Americans (YLAs) ages 18 to 34 for Monday through Sunday primetime, from 8pm to 11pm, according to Nielsen. For the week of April 9 through April 15, mun2 hit 42,000 YLAs, exceeding the network Galavisión by 20% for Monday through Sunday primetime. The telenovela La Reina de Sur boosted the networks success by delivering and an average of 164,000 total viewers, 105,000 adults 18 to 49 and 71,000 YLAs for the week. Viewership for the show peaked on Wednesday April 11 with 241,000 total viewers, 171,000 adults 18 to 49 and 137,000 YLAs. Progressively this season, mun2 has expanded its primetime delivery and is on track to have its best delivery season to date.
