U.S. HISPANIC
Girl Scouts of the USA establishes several partnerships with Hispanic media outlets
Maribel Ramos-Weiner| 29 de mayo de 2012
Anna María Chávez, CEO of Girl Scouts of the USA
Anna María Chávez, CEO of Girl Scouts of the USA said to PRODU that Telemundo, Vme and most recently Ella, has become media partners with the organization to promote its 100th anniversary Year of the Girl and the ToGetHerThere cause campaign the iconic organization launched in January this year.We are committed to telling the Girl Scout and ToGetHerThere stories as robustly as we can in the media. We are going to continue forging partnerships across the media spectrum, and the cable TV industry is proving to be a valuable partner for us, said Chávez.That spectrum includes cable operators and other pay TV providers, cable programmers, as well as broadcast TV and radio, online and mobile properties, movie theaters, transit and other out-of-home signage, and print and digital publications.
