U.S. HISPANIC
MundoFox sees dramatic increase in key market affiliations
Maribel Ramos-Weiner| 22 de junio de 2012
MundoFox announced additional affiliation commitments in several top markets nationwide. These commitments dramatically increase the market penetration for the new network scheduled to launch next August. To date, MundoFox has secured affiliates in over 40 DMAs, and is in advanced negotiations in an additional 10 DMAs, which collectively represent nearly 70% of U.S. Hispanic Households.To date, MundoFox has lined up Full Power stations in six of the top 10 U.S. Hispanic markets (Los Angeles # 1, Dallas #6, San Antonio #7, San Francisco #8, Phoenix #9 and Harlingen/McAllen #10), as well as with WJAN-41 in Miami (#3), the largest Spanish-Language independent station in the US. Additionally, MundoFox has secured an affiliate with full carriage in Chicago (# 5) and expects to announce affiliations in New York (#2) and Houston (#4) in the coming weeks, rounding out the top 10 markets.In addition to previously announced affiliates including America TeVe, Meruelo Media Holdings, Hero Broadcasting, Cranston II LLC and Cocola Broadcasting, MundoFox has affiliations in place with Entravision in five DMAs including Harlingen, with London Broadcasting in four DMAs including Corpus Christi, with NRJ TV in San Francisco, with Fox Television Stations in Washington, D.C., and with Central Broadcasting in Orlando.”The addition of MundoFox will revolutionize Spanish-language television by providing a unique broadcast network for today’s Latinos. They have all the right elements to be successful: compelling content, national distribution, and a strong commitment from the entire Fox organization,” said Isabella Sánchez, VP of Media Integration, Zubi Advertising Services.
