U.S. HISPANIC
Pay-TV rates are rising in 2012 according to Leichtman Research Group
7 de julio de 2012
Bruce Leichtman, LRG president and principal analyst
Households in the US are now spending about $78.63 per month on on multichannel video service, an increase of 7.2% since 2011 and there is yet to be any evidence of widespread cord-cutting, according to a survey conducted by Leichtman Research Group.The survey also found that 87% of households nationwide subscribe to some form of multichannel video service. The average monthly spending on pay-TV service has increased more than $12 per month over the last three years, up from $66.25 in 2009.”The defining characteristic of those who do not subscribe to a multichannel video service remains the level of household income” said LRG president and principal analyst Bruce Leichtman. “In addition, those facing economic challenges are most likely to switch provider, or reduce spending on services”.Across the nation, about 94% of homes with annual household incomes of more than $75,000 subscribe to a multichannel video service, compared with about 88% of those with incomes of $30,000 to $75,000, and about 73% with incomes under $30,000.
