U.S. HISPANIC
Fox Deportes to broadcast live Daytona 500 for first time ever in U.S. Spanish-language network
Maribel Ramos-Weiner| 21 de agosto de 2012
NASCAR and Fox Deportes announced they are teaming up to provide the sports most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.Of the 15 race broadcasts, Fox Deportes will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCARs biggest race, the Daytona 500 (Sunday, Feb. 24).In addition to the 15 Spanish-language race broadcasts, Fox Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the sports news franchise, Central Fox.Its a historic milestone in the evolution of Fox Deportes, and were excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time, said Vincent Cordero, EVP and general manager of Fox Deportes. Fox Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season.The thirst for NASCAR programming, and in particular race broadcasts, is very strong and were constantly looking for ways to expose the sport to new fans in new places. To be able to put a deal like this together with Fox Deportes is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences, said Steve Herbst, NASCAR VP of Broadcasting and Production.
