U.S. HISPANIC
Comcast teams up with Music Choice to offer extensive collection of Hispanic music videos
Maribel Ramos-Weiner| 24 de agosto de 2012
Comcast announced that it has teamed up with Music Choice, the multi-platform video and music network, to bring Xfinity TV MultiLatino customers access to the most extensive collection of Hispanic music videos and original artist content ever On Demand. The collection, available immediately on Xfinity On Demand, with select videos also available on {Xfinity.com/LatinoTV}, will soon include a total of 500 music videos and feature a wide variety of Spanish music genres and artists, including pop and rock Latino, romance, tropical, regional Mexican and a children’s category. “Through this alliance with Music Choice, Comcast reinforces its commitment to bringing Hispanic customers the best and most relevant Spanish content available in the market, and we can proudly say that we offer more Hispanic music video choices On Demand than any other provider in the nation, said Rubén Mendiola, VP and general manager of Multicultural Video Services at Comcast. With this collection, the total number of Spanish-language music video categories available on Xfinity On Demand will increase from four to 12.Music Choice will provide additional content behind-the-scenes and performance footage for On Demand customers during Hispanic Heritage Month and will continue to provide Xfinity TV customers with their linear Spanish music channels. Music Choice is thrilled to be partnering with Comcast on an initiative targeted toward the growing Hispanic audience by providing a wide array of content for this diverse audience, said Damon Williams, VP Programming & Content of Music Choice.
