U.S. HISPANIC
ESPN Deportes introduces El Bar, presented by Coors Light
Maribel Ramos-Weiner| 14 de septiembre de 2012
Conga Room at L.A. Live: Óscar De La Hoya, host Andrés Agulla and Julio César Chávez on the set of El Bar
ESPN Deportes continues to produce original content with the debut of the networks new show, El Bar, Friday, September 14 at 9pm. Presented exclusively by Coors Light, El Bar redefines how, where and what a talk-show is supposed to be: intimate, authentic and spontaneous.Our alliance with Coors Light will help ESPN Deportes present unique, relevant and intimate conversations with top Hispanic sports figures to our audience in a new way. We are excited to work with Coors Light as the exclusive presenting partner of El Bar and deliver the experience sports fans are looking for, said John Fitzgerald, VP Multimedia Sales, ESPN Deportes.Never the same, El Bar will frequently move to new locations, different crowds and fresh scenes with sports idols and personalities of the entertainment industry. The show will deliver casual and culturally relevant dialogue, inviting Hispanic sports fans to take a seat and feel as if they are at the table.ESPN is a great partner of Coors Light – we value their approach in consistently offering new and engaging ways to reach our consumers. El Bar is an innovative way to connect the Coors Light brand with our consumers and we cant wait to see it take off!, said Jackie Woodward, VP Media and Marketing Services at MillerCoors. During the first installment of the new series, El Bar joins boxing luminaries Óscar De La Hoya and Julio César Chávez Sr. for an in-depth conversation meeting for the first time since last fighting in 1998 and appropriately on the eve of Julio César Chavez Jr.s fight against Sergio Maravilla Martínez.
