U.S. HISPANIC
New channel Klavo of Somos TV offers options for Hispanic male viewers
Maribel Ramos-Weiner| 4 de octubre de 2012
Klavo, the new Somos TV channel, will soon see its official launch. It is currently on testing phase, to fine tune and run final checks. The entire process of content acquisition, development and testing of the graphic package (elements for promotions, IDs, transitions and other fillers), and creation of the programming grid and play-out, is already in place.Klavo is a unique channel because it appeals to a significant segment of the Hispanic market, over 25 million men, the only audience segment where men outnumber women. This segment has been overlooked in the past. We believe Klavo, given the current segmentation of the market, delivers a massive audience, and follows our strategy of developing innovative channels based on strong demographic evidence, says Luis Villanueva, president & CEO of Somos TV.Armando Chirinos, the renowned television professional with experience in Venezuela and several Latin American pan-regional channels, will be in charge of managing the brand, the creation and maintenance of the programming grid, and the selection of thematic content.Villanueva says the channel will be partially funded by advertising sales. The attractiveness of the concept and the market potential it offers have allowed us to start partnership talks with several high-caliber companies, he added.
